Repurpose your material and give visitors options

by 1st VA on September 4, 2009

Our client had an 11-chapter print book that he had sold (very few) on his website.  We took his book and created 11 special reports that he’s now selling individually.  And he’s making far more money than he did selling the one book.

We realized that not everyone will need the information in the entire book – they may have interest in the topics of one or two chapters. We now gave them the option to purchase just what they needed.

Additionally, in this day and age of the speed of the internet – people don’t always want to wait for the print book to arrive in the mail.  Making these reports digital, which will arrive in inboxes instantly is another way that we’re giving options to the visitors.

Next on our agenda is to repurpose again into an audio and into an 11-week digital email course.

What products can you repurpose to generate more sales and give your visitors options??

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