Today marks the 30 day point of my 30 posts in 30 days challenge. Yet, since I did skip (tsk, tsk, I know!) 3 or 4 days, I’m going to continue on for a few more days.
I wasn’t sure what I was going to write about today but I just posted in a forum about a cool headline analyzer tool I use when I’m writing articles. (I need all the help I can get.)
http://www.aminstitute.com/headline/index.htm
“What is the Headline Analyzer?”
“This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in a deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.
Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.
In addition to the EMV score, you will find out which emotion inside your customer’s your headline most impacts: Intellectual, Empathetic, Spiritual.”
By the way - this blog post headline scored a 50.00% (Not my best work)
This score indicates that your headline has a total of 50.00% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words.
And for comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.
A perfect score would be 100%, but that is rare unless your headline is less than five words.
While the overall EMV score for your headline is 50.00%, your headline also has the following predominant emotion classification:
Spiritual.
Check it out! And have fun!
~Donna
{ 3 comments… read them below or add one }
Oh my! This is pretty funny. My most uninspired post got the highest score. It’s called A Not Very Exciting Post – http://www.vermontshortblog.com/2007/02/a_not_very_exci.html. It received a score of 40%.
This is addictive. I forsee plenty of yelling at my computer in the near future…
Ann Zuccardy
That looks like a great tool, Donna. I’m going to check it out!
Thanks, Lisa! It’s fun, isn’t it? Addicting, too!
~Donna