School’s Out!

by 1st VA on July 1, 2009

by Donna Toothaker

Kids:        YEAAAAAAAAH!!!
Me:        NOOOOOOOO!!!

Working at home with kids is always a balancing act.  When school lets out for summer, however, it can feel more like a full-fledged three-ring circus for a couple of months!  If your child isn’t heading for overnight camp, if you can’t cut work hours or take a month off, how do you find the time and space to focus on your work, while avoiding a looped chorus of “Mom, I’m bored?”

Here are a few tips I’ve discovered over the past several summers:

1.    Plan ahead. Block out your daily schedule the night before.  Make it an end-of-workday priority.  Build your home/family activities into your calendar, just as you would any other task/event/appointment.  Although you will rarely find you can stick to your schedule 100%, at least you have a road map to follow.
2.    Take advantage of sleepy mornings. Since you’re not rushing around trying to get your kids out the door for the school bus, you may as well let them sleep in a bit, and use that quiet morning time to get a head start!
3.    Stay mobile.  Maybe it’s time for WiFi if you don’t already have it.  Let the kids play in the yard while you work on your laptop or make calls.
4.    Keep them busy. Even younger kids can earn allowance by helping you get your work done more quickly – stuffing envelopes, sticking stamps…older, computer savvy kids can do simple data entry, filing, or generating simple customer letters (this is a good learning opportunity for them, too!).  For play, you might want to have a few simple, but time consuming, projects up your sleeve to occupy them for an hour or two.
5.    Swap play dates with other parents. If your child has a favorite friend, try to make a point once a week or more to alternate play dates at each others houses, giving you, and the other parent, a little break, and giving your child lots of “friend time!”

6.    Consider childcare. Chances are there is at least one responsible young person in your neighborhood looking for a summer job.  Why not hire him/her to come to your house and play with the kids for a few hours a week?  You’ll be at home in case of emergency, and they won’t be bored!

Whatever you do, make sure to devote some time every day to enjoying these warm summer days with your kid(s).  When in doubt, remember:  work can wait.  Childhood can’t.

Donna Toothaker is CEO and founder of 1st VA the highly sought-after online marketing and consulting company. 1st VA specializes in providing online marketing support and services to entrepreneurs and solopreneurs who wish to effectively build or improve their online presence. To discover how 1st VA can help your business – visit http://www.1stva.com.

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Fabienne Fredrickson is up to something really cool.  If you remember, this past April I flew out to LA to spend 4 days at her Marketing and Mindset Breakthroughs Workshop and it was AWESOME.  I learned a ton, became clear on my vision and values, changed the direction of my business and now things at 1st VA are rocking like never before – more clients, more business, better systems, more delegation.  The same can happen for your business – check out this new free call she’s promoting.

Do you ever wonder what makes SOME people succeed, wildly
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you are in your business now to a TOTALLY different level,
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The secret is actually a COMBINATION of several key
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12 years COMBINED.

For herself, She’s always interested in looking for more ways
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by Donna Toothaker

As business owners, it is so easy to get lost in the day-to-day details of running the business that we do not invest enough time in growing it. Even if we set aside several hours a week, where do we begin? What areas of our business need improvement? Where can we be more efficient? In what ways are we succeeding?

A coach or mentor can be an invaluable asset to help us focus on priorities, and give us encouragement. I place a huge value on my weekly coaching calls. But what if there was a whole group of other experienced entrepreneurs to give you many new perspectives, support your ideas, point out areas that need improving, and hold you accountable for taking action? This is where a mastermind group comes in.

Simply stated, a mastermind group is a group of people who come together to achieve a common goal. In this case, several entrepreneurs exchange ideas and perspectives to help one another grow their businesses. Here are a few reasons to join one:

1. Why go it alone? Your ideal mastermind group is made up of peers with extensive experience in their individual fields. This peer-to-peer network is a great place to share ideas, get help when you’re stuck, brainstorm solutions, get inspiration, receive support – - and the list goes on. It is a way to share your strengths and benefit from the strength and experience of others.

2. Set goals and be accountable for them. Like a good personal trainer, your Mastermind group will prod you toward achieving your goals, and expect you to put in the effort. If procrastination is one reason your business isn’t growing, having a group to hold you accountable is an excellent way to stay on track!

3. Motivation. Once you’ve set your goals, you need to be motivated to stay on track. A good mastermind group will have homework for you to do so you can keep moving toward your goals with focus and determination.

4. Get in, and stay in, the growth mindset.
Many, if not most, members of mastermind groups make six- or seven- figures. If you are not yet there, joining a group is the first way to make that goal tangible, and possible. What better way to become a big earner, than to learn from them?

There are many ways in which to join a mastermind group. You may join one through a respected colleague, through a live event, or even form your own with peers.

Whichever way you join a group, be sure that you get the most out of it. A group should be structured and focused, accessible after mastermind calls, and be made up of a diverse and well-rounded group of entrepreneurs. Do your research, and joining the right mastermind group can help you grow your business dramatically, in much less time than it would take to do it alone.

Donna Toothaker is CEO and founder of 1st VA the highly sought-after online marketing and consulting company. 1st VA specializes in providing online marketing support and services to entrepreneurs and solopreneurs who wish to effectively build or improve their online presence. To discover how 1st VA can help your business – visit http://www.1stva.com.

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School’s Out!

by 1st VA on June 18, 2009

by Donna Toothaker

Kids: YEAAAAAAAAH!!!
Me: NOOOOOOOO!!!

Working at home with kids is always a balancing act. When school lets out for summer, however, it can feel more like a full-fledged three-ring circus for a couple of months! If your child isn’t heading for overnight camp, if you can’t cut work hours or take a month off, how do you find the time and space to focus on your work, while avoiding a looped chorus of “Mom, I’m bored?”

Here are a few tips I’ve discovered over the past several summers:

1. Plan ahead. Block out your daily schedule the night before. Make it an end-of-workday priority. Build your home/family activities into your calendar, just as you would any other task/event/appointment. Although you will rarely find you can stick to your schedule 100%, at least you have a road map to follow.

2. Take advantage of sleepy mornings. Since you’re not rushing around trying to get your kids out the door for the school bus, you may as well let them sleep in a bit, and use that quiet morning time to get a head start!

3. Stay mobile. Maybe it’s time for WiFi if you don’t already have it. Let the kids play in the yard while you work on your laptop or make calls.

4. Keep them busy. Even younger kids can earn allowance by helping you get your work done more quickly – stuffing envelopes, sticking stamps…older, computer savvy kids can do simple data entry, filing, or generating simple customer letters (this is a good learning opportunity for them, too!). For play, you might want to have a few simple, but time consuming, projects up your sleeve to occupy them for an hour or two.

5. Swap play dates with other parents. If your child has a favorite friend, try to make a point once a week or more to alternate play dates at each others houses, giving you, and the other parent, a little break, and giving your child lots of “friend time!”

6. Consider childcare. Chances are there is at least one responsible young person in your neighborhood looking for a summer job. Why not hire him/her to come to your house and play with the kids for a few hours a week? You’ll be at home in case of emergency, and they won’t be bored!

Whatever you do, make sure to devote some time every day to enjoying these warm summer days with your kid(s). When in doubt, remember: work can wait. Childhood can’t.

Donna Toothaker is CEO and founder of 1st VA the highly sought-after online marketing and consulting company. 1st VA specializes in providing online marketing support and services to entrepreneurs and solopreneurs who wish to effectively build or improve their online presence. To discover how 1st VA can help your business – visit http://www.1stva.com.

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1st VA Team Member in the Media

by 1st VA on June 16, 2009

1st VA’s own resident Social Media Specialist, Kathy Colaiacovo, was recently interviewed for the Nova Scotia – Come to Life program website. Kathy provides information about her own business, what she does for some social media clients and what she likes about Nova Scotia.

We have a special interest here at 1st VA, as I was also interviewed for ‘background information’ for the article about Kathy. You can read the article, here.

Also read as Kathy talks about the program, and the interview, here.

We’re so proud of Kathy and delighted she’s part of our 1st VA team!

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Announcing: Online in a Month (.com)

by 1st VA on June 11, 2009

We quietly launched an exciting new program back in April – Online in a Month. And with all the kinks and bugs worked out, we’re ready to announce it loudly and in a BIG way! This program is very unique and (might I say?) incredible! We’re taking folks who aren’t online, yet know they need to be but don’t know where to start, and we’re creating for them a complete online presence and in 30 days! This includes a blog site, ezine, 1 Shopping Cart set up, custom headers, – the works! There are several awesome bonuses included and we’re not just sending folks away with an online presence – we’re giving them instructions on how to maintain it themselves for the long haul.

You can read more about this exciting program here at www.onlineinamonth.com!

To help us spread the word on this extremely needed program – we’re offering a ridiculous (good ridiculous!) affiliate commission of 20% for any referring sales. That’s almost $1000 just for telling someone about this program who then signs up!

Think about your friends and colleagues who have been saying they need to get online, or need to improve their online presence and then sign up for our affiliate program. You’ll be helping them out and making some good money, too!

You can sign up for our affiliate program here.
https://www.mcssl.com/SYS/?m=119454&c=s

Learn more about Online in a Month!

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I’ve been given an award

by 1st VA on April 10, 2009

I have been selected to receive the VAccolade Business Entrepreneur Award from the Virtual Assistant Networking Association (VAnetworking) for demonstrating professionalism on the Web.

I’m truly honored.

As a result, I will be featured on the VAnetworking blog for this week.  Pretty cool!

About the blog:  This informative blog is dedicated to business entrepreneurs worldwide working virtually who would like to learn more about how a Virtual Assistant can help them revolutionize their business. Success is just a step away with a VA!

VAccolade of Virtual Assistant Networking Association (VANA)

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A Spring “Cleanse” for Your Business

by 1st VA on March 11, 2009

It’s March. We know that soon, here in New England, the weather will change, and that comfort and warmth and the scent of spring blooms is imminent. Soon, we will open all the windows, let the fresh air run through the house, and do a thorough spring cleaning. We’ll begin to eat more lightly, get outside and get moving, and give our body a little cleanse, too. How we all love a fresh start!

If only we knew the same of our economic situation. If we knew there was a definite improvement only weeks away, might we choose to use the present time as an opportunity to explore new opportunities instead of letting fear drive us as investors, consumers and business owners?

I say, let’s do it anyway! Let’s look at this recession from another angle – one of opportunity. Outside, under a few inches of snow, seeds are germinating in the darkness. Perhaps this time of economic gloom is the perfect time to germinate our own seeds, to tend to our own soil, to clear out the weeds to let our visions grow.

We can begin by choosing to use the recession as a time to “cleanse” — to simplify — letting go of the toxic things, systems, or situations that aren’t working for us. Chances are, if we do, we’ll be opening up and creating space for new opportunities to enter!

Here are three simple things you can do today to create space and change your mindset.

Go on a Media Diet

Shut it all off. Cut the flow of bad news to your brain! Although it is good to keep abreast of current events, keep a limit on what you take in. Most of the news headlines – tragic accidents, violent crimes, robberies, terrorist attacks, havoc in the markets – bring in ratings based on their “shock factor.” The truth is, very little of this actually relates to you, now, in the present moment.

Television news, online RSS feeds and news websites can create an environment of fear and worry. Instead, take stock of what GOOD is happening, right here, right now, and focus on how to make it even better.

Detox Your In Box

Clear out a little virtual clutter, and lighten your load. This is an “instant gratification” fix that can give you a sense of achievement every day! Chances are there are old e-mails, Facebook, Twitter and calendar notifications and spam clogging up your e-mail inbox. Your postal carrier drops umpteen pieces of mail – most of it junk – in your mailbox every day. Deleting/throwing away or archiving/filing old mail for a few minutes every day frees up space in your inbox, on your desk, and in your head, once you know what may have been lurking in there. Touch every piece of mail – virtual or otherwise – only once, and take action or file or delete/discard.

Make a point to archive or delete any e-mail that’s six month’s old or more. Change your Facebook/Twitter settings so that notifications no longer come to your e-mail or phone. If you are in an e-mail group, opt to have messages sent to you in digest form rather than individually.

Do you really need to run to your computer every time it signals that you’ve received an e-mail? Probably not. Turn off the e-mail notification setting, and instead set aside a bit of time in the morning and in the afternoon to check e-mail in batches and respond promptly.

Practice Letting Go

In every practice or business, there are the “not so ideal” situations: necessary tasks you don’t like to do (or have little time to do) or “negative” clients or customers who ask a lot for little return. Now is the time to take stock and consider making changes in these areas. Perhaps you should outsource the paperwork that’s been bogging down your consulting business. There are plenty of professionals out there who are suddenly without jobs. Perhaps it’s time to say goodbye to a client or customer relationship that’s just not “working,” and use that extra time to better serve those clients who are, or to work on attracting more ideal clients. Take a few minutes today to imagine your perfect day. What would you be spending the bulk of your time on, and with whom? Make a list of the actions and clients that really feed you. Then, run that list against your current situation, and you’ll know where to begin to let go.

It doesn’t take much to get started. Once you clear out what’s not serving you, and take steps to shift your mindset to one of opportunity, positive results can’t be far behind, no matter where the economy is.

Donna Toothaker is founder of www.1stVA.com, the highly sought-after company that provides online marketing support and services to the top nutrition and fitness professionals in the country. 1st VA specializes in assisting these professionals who wish to effectively build or improve their online presence. To discover how 1st VA can help your business – visit http://www.1stva.com.

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By Donna Toothaker

Personal service is the best way to build strong relationships with customers. When you provide excellent customer service, you are paving the way towards lasting relationships and gaining loyal customers for life.

What is the key to great customer service? Consider the Zappos model.

If you buy shoes, and shop online, you’ve probably heard of Zappos. With sales of more than $1 billion (up from $70 million only five years ago) Zappos is the premier online shoe store, offering thousands of shoe styles, handbags and apparel from their Kentucky warehouse. Aside from their abundant inventory, much of Zappos’ success is due to its stellar customer service.

Masterful telephone service is central to Zappos’ strategy. The company’s personalized approach – making an emotional connection with the customer — sets it apart from other online shoe stores. Call center employees are single-minded in their mission to make the customer happy, and are given great latitude by the company to do whatever it takes to please. There are no scripts, no time limits on calls, and no “robotic” behavior. As a result, Zappos retains thousands of extremely happy and loyal customers – attested to by a lengthy customer testimonials page on their website.

Customer service is only as good as its people. With a near-obsessive devotion to customer service, CEO Tony Hsieh goes so far as to test new hires to gauge their level of dedication. From the moment a new employee signs on, s/he enters a four-week training period that immerses the newbie into Zappo’s culture, strategy and keenness for its customers. About one week into the training, Zappos makes “the offer,” putting a $1000 bonus on the table for them to quit. That’s right, to quit! If the employee takes the offer, Zappos figures he or she doesn’t have the sense of commitment the company expects in its employees. That’s a pretty bold move, and it shows the depth of Zappos pledge to great customer service.

Are you emotionally engaged in your client relationships? How committed are you to providing superlative service? While Zappos goes to great lengths for their customers, there are smaller, effective ways, that you can develop great customer service:

E-Mail
As the most used internet application, e-mail offers a great opportunity to keep in touch with your clients and provide excellent customer service. Having a quick e-mail response time is imperative. When you are in the office, make it a point to have a 24-hour turn- around policy. When you are out of the office, auto-responders can serve as your mobile 24/7 customer service representative, until you can help the customer personally.

Privacy Policy
Although it may seem more a legal requirement than a facet of customer service, a well defined privacy policy is fundamental to setting the stage for a good customer experience. Your company’s privacy policy shows that you value your clients, and their business, enough to ensure that all their transactions and communications with you are confidential and will not be sold to a third-party. A strong, clearly-stated privacy policy is a crystal-clear indicator of a company’s integrity.

FAQ
Great customer service can be as simple as providing an FAQ (Frequently Asked Questions) on your website for your clients. An FAQ page saves your customers time, and helps them to find immediate answers to questions while freeing up your time to work on more essential tasks. Base your FAQ page on actual questions customers have asked. Also, for reference, check out the FAQ pages of competitors or popular sites in your industry. Your clients will appreciate having their basic questions answered in an easily accessible format.

Online Survey
An online survey asks your client to give their feedback, based on how your company is performing. The act of sending out a client survey indicates that great customer service is a company priority and that you care about your clients’ comments, concerns and suggestions. Websites like Questionpro.com allow the user to send out a 10 question survey, free.

Once survey results are in, you may go a step further and reply to your clients with a general email. You should thank them for their participation, inform them of any improvements or changes the company plans to implement, and highlight some of the positive customer feedback that your company received.

Cards and Small Tokens
As a small-business owner, you have the advantage of truly knowing each of your clients. Your client relationships already have an emotional connection that doesn’t exist in larger corporations. Your efforts to personally greet your clients on holidays, anniversaries or birthdays, by sending out cards and e-cards or giving a small tokens of appreciation, speaks volumes and translates to great customer service.

When great customer service is a consistent company practice, you will be rewarded with positive customer testimonials, recommendations and most importantly, customer loyalty!

About Donna Toothaker
Donna Toothaker is founder of www.1stVA.com, the highly sought-after company that provides online marketing support and services to the top nutrition and fitness professionals in the country. 1st VA specializes in assisting these professionals who wish to effectively build or improve their online presence. To discover how 1st VA can help your business – visit http://www.1stva.com.

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by Donna Toothaker

Not everyone who does what you do, is your competitor. Rather, you compete against those service providers that offer the same services, are equally reliable and charge prices similar to yours. When considering these similarities, of like minded individuals, your competitors shouldn’t seem so intimidating, after all. As a matter of fact, your competitors can play an important role in shaping your reputation in the industry and they can be a most valuable asset for your business.

Learn from ‘Them’

Your true competitors are efficient, diligent and attentive. The competition may go to great lengths to advertise your weaknesses. However, this is actually your opportunity to learn from the competition. They enforce discipline on you, that makes you search for ways to improve your products and services. Without the competition, you might become lax and inattentive to your customer.

Referral Sources

Treating the competition with respect goes a long way. The competition plays a role in the formation of your character, in the industry. They may actually be an excellent referral source for your business. When your competition is over-booked and can’t fulfill a particular customer request, your competitor may just refer you to their client. Your particular area of expertise may differ from your competition, and if faced with an inability to complete the type of job, it would make perfect sense for your competition to recommend you for the job.

Joint Ventures

Instead of competing with similar businesses, under the right circumstances, it may be in your best interest to partner with the competition. You are then expanding and growing your business together. Taking part in a joint venture is basically teaming up with one person, a group or business entity, in order to expand your business influence and to create a powerful market presence. Both parties contribute equity and share in the expenses and in the control in the business. Your joint venture can be for only one project or be an ongoing relationship. This is not a business merger, just a sharing. You can share assets, knowledge and markets. By jointly providing better products and services, you also share in higher profits!

Win-Win

When you point out the strengths of the competition and they do the same for you, good business relationships are formed. By building up your competitors, you are building up the entire industry, and that’s a win-win for all.

~Donna

Donna Toothaker is founder of www.1stva.com, the highly sought-after company that works with the top nutrition and fitness professionals in the country. 1st VA specializes in providing online marketing support and services to professional coaches and speakers who wish to effectively build or improve their online presence. To discover how 1st VA can help your business – visit “http://1stva.com”.

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